מפגש זום חינמי למטפלים ולמטפלות: לטפל במסר השיווקי

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לוגו לטפל בעסק

זום חינמי קהילת המטפלים והמטפלות

לטפל במסר | איך ליצור ולהעביר מסר שיווקי אפקטיבי?

הדרכה חינמית למקצועות הטיפול

מתי?

ביום שני, 28.4 בשעה 10:00

כמה זה עולה?

כלום.
ההשתתפות בזום ללא תשלום אבל מחייבת הרשמה מראש.

תהיה הקלטה?

ברור. לכל הנרשמות והנרשמים תהיה גישה להקלטה לצפייה אישית למשך שבוע.

הסטטיסטיקה מדברת על זה שכל אחת ואחד מאיתנו חשופים לאלפי מסרים שיווקיים ופרסומיים ביום. 15,000 ליתר דיוק.

מצד אחד - יש אינסוף אלטרנטיבות, שיטות טיפול, מטפלים ומטפלות מסביב. ומצד שני - יש רעש תקשורתי בלתי פוסק ותחרות אינסופית על הקשב (המופרע ממילא). ואם זה לא מספיק פריצת הבינה המלאכותית הפכה את כל המסרים לעיסה אחת של העתק-הדבק.

במציאות כל כך מוצפת ורוויה - איך ליצור מסרים שיווקיים שיגרמו למטופלים הפוטנציאליים להבחין בך? איך אפשר לבנות מערכות יחסים אותנטיות באמצעות מילים?

אנחנו מזמינות אותך להדרכת זום חינמית, ייעודית למקצועות הטיפול - "לטפל במסר" שבה נלמד אותך איך ליצור מסר משמעותי ואפקטיבי בערוצי המדיה השונים:

◄ מה זה מסר שיווקי ומה הופך אותו לאפקטיבי?

◄ מהי שפת התועלות ואיך להשתמש בה?

◄ עידן הסטוריטלינג ומה זה קשור לקליניקה שלך

◄ מה אתם/ן צריכות.ים? איך להתמודד עם מגדר בכתיבה

◄ ובעיקר - איך ליצור מסר שנוגע ומניע לפעולה, בלי ליפול למלכודת הנוסחאות והקלישאות ובלי להישמע כמו כולם?

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